Episode 9 - What's in a Name? The Secret to Product Survival in Competitive Industries

Research Reverb
07/10/2025 13 min

Listen "Episode 9 - What's in a Name? The Secret to Product Survival in Competitive Industries"

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Episode Synopsis

In this episode, we dive deep into the power of product names with Gies Professor Olga Khessina. Her research reveals that the name of a product could be the difference between success and failure — especially in high-velocity industries where products come and go rapidly.

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