You Can Fuck Up, Just Own It: Trust Is Earned, Not Spun (ft KFC & Jonathan Aitken)No one has a perfect reputation - not CEOs, not politicians, not you. The difference between those who bounce back and those who get cancelled? It’s not about avoiding mistakes. It’s about owning them.In this episode, we explore how trust is built. Not through spin, but through honesty. From KFC’s “FCK” campaign to the redemption arc of Jonathan Aitken, we break down what it really takes to recover from failure.We also dive into the Pratfall Effect, Radical Transparency, and the psychology behind why vulnerability earns respect — and wrap up with a practical challenge to help you become more trusted, respected, and human.Remember: Less spin, more substance.🎧 Listen now, follow the show, and start rewriting your own reputation.

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