RENEWables Episode 2: The Purpose Advantage

RENEWables A Sustainability Podcast with David Smart
22/09/2020 26 min Temporada 1 Episodio 2

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Episode Synopsis

In Episode 2 of RENEWables, author Jeff Fromm unpacks what it means for brands to have Purpose Advantage and how by focusing on specific consumer benefits, brands can create distinguishing attributes and increased marketshare.  Smart strategies = Meaningful action = Long-term, positive effects.
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