Listen "258: Boosting B2B Brand Confidence"
Episode Synopsis
Ah, RFPs. Short for Requests for Proposal. Long for time-to-value. They’re the bane of many a B2B business’ procurement processes, frustratingly time consuming and full of friction in a fast-moving world. But they don’t have to be that way, not according to VP Global Marketing Angela Earl and the team at RFPIO. They aren’t here to tell you that the RFP process as it stands today isn’t full of pain; instead, the RFP response SaaS brand is here to tell you there’s another way. Tune in to hear how RFPIO is drinking its own champagne to both simplify and build confidence in a notoriously frustrating category, enabling sales teams in such a way that the RFPIO marketing team effectively delivers a whopping 90% of pipeline (“pipeline” being fully vetted Sales Qualified Opportunities, that is). Check it out! For full show notes and transcripts, visit https://renegade.com/podcasts/
More episodes of the podcast Renegade Thinkers Unite (Marketing)
333: The B2B Customer Event Episode
24/02/2023
Tuesday Tips: Overcoming Digital Fatigue
21/02/2023
Tuesday Tips: Returning to In-Person Events
31/01/2023
Tuesday Tips: Driving Pipeline
24/01/2023
328: Shifting Into Position Post-Acquisition
20/01/2023
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.