ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "244: Banking on a Co-Branded Solution"
Episode Synopsis
Local banks marketing budgets don’t stand a chance against the punching power of their larger counterparts. That’s where Kasasa comes in, helping community banks earn their share of the market through a co-branded solution. Tune in to this fascinating episode with CMO Keith Brannan to hear how the FinTech and marketing services brand makes buying easy for its resource-constrained customers, why brands need to keep marketing in a downturn, how to use data to upsell a limited customer pool, and more.
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