Listen "386: Syllabus for Success: B2B Marketing Lessons in EdTech"
Episode Synopsis
EdTech marketers, this show is for you. Everyone else, this show is ALSO for you. Let's examine the unique challenges EdTech marketers are facing right now: They effectively have to market to 50 local markets Due to the academic year, buying cycles are highly seasonal With budget constraints, customers are demanding efficacy data Scale, personalization, educating customers, proving ROI—there's a lot to learn from how EdTech CMOs are approaching said challenges. In this episode, learn from EdTech marketing masters: Kevin Briody of Edmentum, Kay Moffett of Amplify, and Megan Rainbow of Allovue. Plus, get an inside look at how purpose-driven marketing can attract and retain top talent and the importance of empathy in understanding the educator's perspective. Don't miss this rich conversation filled with insights that transcend the EdTech space, providing valuable takeaways for marketing leaders in any sector. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
More episodes of the podcast Renegade Marketers Unite
499: The Event ROI Reality Check
02/01/2026
496: How B2B Brands Actually Grow
16/12/2025
495: Teams Built for Growth and Grit
12/12/2025
494: Going Fractional?
05/12/2025
493: Budgeting with Conviction
02/12/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.