One of the biggest complaints we hear from shop owners is they don’t trust the numbers from their CRM. They have good reason for this. In the world of marketing, we refer to the connection of dollars earned to the marketing channels that produced those dollars as “attribution”. This week we talk to Justin Rae, founder of Cinch CRM.  Justin talks with us about attribution and his passion for creating accurate numbers that the shop owner can trust.Talking PointsAttribution defined, and Justin’s history with creating trustworthy attributionHow long revenue be attributed to a single marketing actionMulti-channel attributionThe types of marketing actions can you give attribution to with a CRMHow To Get In Touch with Cinch CRMWebsite - https://cinch.io/ LinkedIn - https://www.linkedin.com/company/cinchplatform/ Facebook - https://www.facebook.com/CinchPlatform/ YouTube - https://www.youtube.com/@CinchPlatform How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

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