In this episode, I sit down with Farzana Baduel, a powerhouse in strategic global communications and the CEO of Curzon PR. Named one of the UK’s most influential PR professionals and a passionate advocate for ethics in public relations, Farzana shares her remarkable journey from accountancy to becoming an international voice in diplomacy, media, and brand storytelling.  We delve into: How to build a career in PR without compromising your values What it means to lead a purpose-driven agency on the world stage The importance of cultural intelligence in communication How to stay energised, motivated and grounded in fast-moving industries Her powerful reflections on motherhood, service, and personal growth Farzana’s story is one of deep empathy, sharp strategy, and an unshakable belief in the power of people and ideas. 🎧 Available now on Spotify, iTunes and YouTube, just search Relight Your Fire. To find out more about myself, the work I am involved in or the show – visit www.anitagoyal.com Or get in touch via [email protected]

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