Last week I listened to this Human Potential Running Series Ultra Stories podcast. It was with a 30+ year veteran ultramarathoner, Marshall Ulrich. There was a phrase he mentioned when talking about one of his events where he had “no option to failure.” This got me thinking about the phrase above, “failure is not an option.” As I reflected on this statement I came up with a few stories and thoughts that I wanted to share with you. This episode talks about my perspective on this phrase and digs deeper into a lesson I’ve learned.

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