Yesterday Apple sat down with a number of journalists and, through them, announced some fairly major changes to the App Store, including an expansion of the subscription pricing model for apps and the introduction of ads in the App Store. In this special episode we discuss the changes that were announced, how we think they will affect our businesses, and what uncertainty still remains.

Release Notes 2016
If you’re serious about your business, Release Notes 2016 is the one conference you want to go to this year. We’ll be bringing together thought provoking speakers and business owners to discuss all aspects of running a product or consulting business in the iOS and Mac ecosystem. Release Notes 2016 will be held in Indianapolis, Indiana on September 27-29, 2016 and tickets are now available. You can watch videos of last year’s conference at http://releasenotes.tv/videos, or you get more information about Release Notes 2016 and its schedule on our website at http://releasenotes.tv/conference.
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Every month there are more great articles and content about the business of Mac and iOS development than we have time to discuss on the show. If you’d like to receive our monthly newsletter with the best of these links, be sure to sign up for our mailing list at http://releasenotes.tv/mailinglist.
Show Notes and Links

Versioning, Licensing, and Sketch 4.0
Phil Schiller: Apple making major changes to the App Store – Jim Dalrymple’s report on Apple’s announcements
The New App Store: Subscription Pricing, Faster Approvals, and Search Ads – John Gruber’s report on Apple’s announcements
App Store Review Guidelines – Previously, only apps that qualified under App Review Guideline 11.15 were permitted to use auto-renewing subscriptions
Seeking Clarification – Brent Simmons points out that subscriptions may not be available to all apps, as was initially reported
What’s New in Subscriptions – Apple’s official statement on the changes being made to auto-renewing subscriptions
Introducing Search Ads – Apple’s official statement on the ads that will be introduced to the App Store

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