We’re joined again today by Shai Schechter of RightMessage. In this episode, we continue talking to Shai about why and how to personalize your website’s calls to action in order to improve response rates among your visitors. We also talk about how to make this personalization task manageable for small teams without enterprise resources, and the potential dangers of getting personalization wrong.
Release Notes 2019
We’re happy to announce that Release Notes 2019, the fourth edition of our conference, will be happening October 3-5, 2019 in Playa Mujeres, Quintana Roo, Mexico. We’re really excited about the move to Mexico and the extra opportunities that the change in venue will provide. Get your ticket today at 2019.releasenotes.tv!
Mailing List
Every month there are more great articles and content about the business of Mac and iOS development than we have time to discuss on the show. If you’d like to receive our monthly newsletter with the best of these links, be sure to sign up for our mailing list at http://releasenotes.tv/mailinglist.
Show Notes and Links

@shaisc – Shai Schechter on Twitter
RightMessage – the company that Shai co-founded

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