In this episode, Barb Betts interviews Cassandra Thompson, a speaker and trainer who helps people build authentic relationships for professional success on LinkedIn. They discuss the importance of authentic relationships and how to remove the 'ick' factor from networking. They also share strategies for effective follow-up, keeping in touch, and noticing needs to deepen relationships. TakeawaysAuthentic relationships are key to professional success.Networking can feel inauthentic when the focus is solely on personal gain.Effective networking involves keeping in touch and providing value without always asking for something in return.LinkedIn offers unique opportunities for building professional relationships and reaching decision-makers.Cassandra Thompson's LinkedIn 1:1 Coaching Program: https://www.cassthompson.com/linkedinLet's Stay in Touch! Sign up HERE today!Connect with Barb BettsInstagram: @barbbettsLinkedin: @barbbettsFacebook: @barbarambettsYouTube: youtube/@barbbettsWebsite: www.barbbetts.comBarb Betts is a keynote speaker, CEO, and author who teaches leaders and professionals how to drive growth through authentic, trust-based relationships. With over 23 years of success building multi-million-dollar businesses and leading top-performing sales teams, Barb brings real-world experience and a proven approach to human connection in business. A respected industry leader for more than a decade within the largest trade association in North America, she offers powerful insight into how relationships fuel performance, retention, and results. Barb has worked with top organizations including Fidelity, Fairway Mortgage, Horsepower Brands, LVMH, and Thelios. Her high-energy, actionable keynotes inspire professionals to connect with confidence, lead with authenticity, and transform how they do business—proving that relationships aren’t just a soft skill, they’re your greatest advantage.

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