Facebook Retargeting - https://www.automationlinks.com/how-facebook-retargeting-works/

In this blog and video Brad Smith teaches you how to setup Facebook Retargeting and also some insight on how to implement it into your business. Here’s how Facebook retargeting works. In order to identify your website visitors so you can retarget them on Facebook, insert a Facebook pixel on your site.

1. Click Tools from the top menu
2. Click Pixels - Facebook Pixel
3. Click Create a Pixel
4. Give your pixel a name. There’s only one pixel per ad account, so choose a name that represents your business.
5. Click Create Pixel

Once your pixel is implemented on your website, you can build an audience based on your website visitors.

1. Go to Ads Manager.
2. Click Tools, then choose Audiences.
3. Click Create Audience.
4. Select Custom Audience.
5. Click Website Traffic.
6. Give your Custom Audience a name, choose a Website Traffic option and click Create Audience.

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