What does it really take to build something meaningful from scratch? In this episode, I had the pleasure of chatting with Andy Ide, the mind behind Horse Records, who shared the mantra that’s shaped his journey: “Success is a staircase, not an elevator.” Andy’s story resonated deeply with me. Instead of waiting for a lucky break, he proves the power of showing up, taking small steps daily—even if no one else is watching. From coding after farm chores to gathering feedback from his horse-savvy family, Andy’s steady perseverance has not only created a thriving business but also serves the needs of an entire horse community. If you’ve ever felt stuck waiting for that “big moment,” Andy’s wisdom will remind you that consistency, persistence, and connecting with your “why” are what turn dreams into reality. Plus, his honest advice about building resilient, sustainable businesses is a must-listen for creators in any field. Tune in for inspiration to take your own next step—however small it may seem today.Connect With Andy IdeWebsite: https://horserecords.infoBlog: https://horserecords.info/blogIf Relatable Wisdom speaks to you—if a quote shared makes you pause, smile, or see things differently—consider subscribing so you never miss an episode. And if you have a minute, leaving a review helps more people discover these everyday voices and the wisdom they carry. Your support means the world.Every episode has more to it than what you hear. Join the Relatable Wisdom newsletter to get thoughtful reflections, behind-the-scenes extras, and personal notes that don’t make it into the show. It’s a calm space to stay inspired between listens.Sign up here: https://relatablewisdom.com/joinIf the quotes and stories you hear here offer you comfort, clarity, or connection, you can help support the podcast by buying me a coffee. Every small contribution helps keep these everyday voices and shared wisdom going strong.Support the show: https://buymeacoffee.com/wisdomhqWant to be a guest on Relatable Wisdom? Send Wisdom Okonkwo a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/relatablewisdomChapters00:00 Introduction And Welcome00:34 Meet Andy And Horse Records00:51 Andy’s Favorite Quote Revealed00:59 Breaking Down The Staircase Analogy01:19 Why Small Steps Matter01:57 Handling The Unexpected Wins02:19 Realizing It’s About Consistency02:26 Learning The Lesson Twenty Years Ago03:08 How Mindset Shift Changed Andy’s Work04:09 Daily Habits And Commitment04:34 Horse Records Before And After05:12 Measuring Success—Money And Meaning05:56 The Build: From Idea To Launch06:33 Continuous Improvement And New Features06:56 The Reality Of A Long Journey07:42 Invitation To Join Relatable Wisdom Email List07:52 Surviving The Waiting Game08:33 Getting Feedback From Horse Experts09:05 Staying Focused On The Next Step09:32 Goal Setting, Vision, And Grit10:30 Society’s Obsession With Instant Success11:06 Journey Versus Destination11:44 Moments That Felt Like An Elevator12:00 Serendipitous Wins And Growth13:51 Experiencing The First Major Spike14:13 What Winning Felt Like15:08 Advice For Aspiring Creators16:13 Building For Sustainability17:37 Parting Words And Farewell17:50 Where To Find Andy Online18:16 Closing And Gratitude

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