On this episode of Relatable Wisdom, I sit down with Mike Swenson—a seasoned PR expert with deep roots in crisis management and decades of experience helping organizations weather life’s storms. Mike shares the timeless reminder: “You can’t just talk the talk, you have to walk the walk,” alongside his own mantra, “Communication without a strategy is lost opportunity.” Through stories from his broadcast journalism days to founding and growing a national firm, Mike reveals the importance of backing words with intentional action. We dive into the world of crisis management—unpacking how even small teams and individuals can benefit from proactive planning and clear strategies, not just giant corporations. Mike’s wisdom isn't just for business leaders; it’s personal, practical advice for anyone who's ever faced unpredictability. Whether you’re seeking to strengthen your reputation, prepare for challenges, or lead with clarity, this episode provides actionable insight to help you turn good intentions into real impact.Connect With Mike SwensonWebsite: https://crisistrack.comLinkedIn: https://www.linkedin.com/company/juvare/If Relatable Wisdom speaks to you—if a quote shared makes you pause, smile, or see things differently—consider subscribing so you never miss an episode. And if you have a minute, leaving a review helps more people discover these everyday voices and the wisdom they carry. Your support means the world.Every episode has more to it than what you hear. Join the Relatable Wisdom newsletter to get thoughtful reflections, behind-the-scenes extras, and personal notes that don’t make it into the show. It’s a calm space to stay inspired between listens.Sign up here: https://relatablewisdom.com/joinIf the quotes and stories you hear here offer you comfort, clarity, or connection, you can help support the podcast by buying me a coffee. Every small contribution helps keep these everyday voices and shared wisdom going strong.Support the show: https://buymeacoffee.com/wisdomhqWant to be a guest on Relatable Wisdom? Send Wisdom Okonkwo a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/relatablewisdomChapters00:00 Introduction And Welcome00:30 Mike’s Journey In PR01:26 Favorite Quote: Walk The Walk02:46 Communication And Strategy04:27 Making Words Actions05:46 Action Plans That Work07:17 Leadership And Next Steps08:13 Crisis Management Demystified09:27 Building A Crisis Team11:00 Small Moments, Big Impacts12:41 Planning For Risks13:38 Avoiding Chaos In Crisis14:41 Social Media And Instant Crises16:03 The Value Of Preparation17:30 Lowering Stress With Planning18:19 Reputation And Crisis19:52 Building Goodwill For Crisis21:13 Recovering After Crisis22:04 Real Crisis Management24:44 Finding Mike And Crisistrack26:03 Closing Thoughts And Farewell

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