In this episode of REI Deal Finders, I'm teaching you exactly how to use free and paid data sources to uncover motivated sellers and discounted properties—without ever stepping foot outside your house. Whether you're new to real estate or looking to scale your deal flow, this deep dive into digital lead generation will equip you with the tools and mindset to take action right away.   I walk through the best public records, online tools, auction sites, and apps that our team uses every day. You'll learn how to avoid wasting time down research rabbit holes, stay compliant with laws in states like South Carolina, and leverage AI and county records to build a pipeline of high-equity, off-market opportunities.     Episode Highlights   [0:00] – Why most people get stuck before ever doing their first deal [2:48] – You don't need money or credit—just data, tools, and commitment [4:13] – Marketing wheel overview and the role of digital leads [5:17] – How to start with free lead sources using your local county websites [6:35] – The best lists to pull: probate, divorce, liens, bankruptcy, and more [8:44] – What NOT to do with public data (especially in South Carolina) [10:12] – Why research doesn't equal progress: talk to sellers, not spreadsheets [13:01] – How to use Zillow, Realtor.com, FSBOs, and FRBOs to find leads [15:18] – Spotting tired landlords and getting their contact info instantly [16:23] – The top auction sites we use to find deals before they hit the market [18:11] – My top 3 paid tools for serious investors (yes, I use them every day) [19:49] – The future of lead gen: virtual driving for dollars and AI lead scoring [20:57] – How to take your next step and create an action plan that sticks     5 Key Takeaways You don't need a license, cash, or credit to start finding discounted deals Most free leads are hidden in plain sight—learn how to pull the right data AI and smart tools can predict motivated sellers before they raise their hand Don't confuse research with results—calls and offers are what move the needle If you're not taking daily action, your business won't grow—consistency wins     If this episode helped clarify how to find your next deal without spending money on marketing, be sure to rate, follow, and review the REI Deal Finders podcast—and share it with someone ready to start.   Let's go get that next deal—data first.

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