Even as we have expressed an increasing desire for “authentic” as opposed to authoritative brands in the 21st century, our generally accepted model for building businesses has remained stuck in the past. Most of us are still asking exactly what authenticity means in this context, and how a founder can bake it in from the start when creating their venture’s identity? In this episode we speak to Daby Osuji, a corporate go-to-market strategist and founder of a faith-based blog Quill and Cross, to discuss how she is conceiving brand authenticity for the latter by following and expressing her own passions, feelings and beliefs. We speak about how founding her blog has required Daby to lay aside elements of her strategist mindset to lead with why instead of what, vulnerability instead of professionalism, and even passion instead of money. “People don’t buy what you do, they buy why you do it” - Simon Sinek Give us a 5-stars on Spotify or Apple if you like this podcast! —Follow Daby OsujiWebsite - Quill & CrossLinkedIn - Daby Osuji Follow Mustard!Instagram: http://bit.ly/3KRsERuLinkedIn: http://bit.ly/41ifJxATwitter: http://bit.ly/3GAjEhc

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