012: How humanizing the customer helps us understand them better

Reel Talk: The Customer Insights Show
08/03/2021 25 min Episodio 12

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Episode Synopsis

Understanding the customer is so important that we want to dive into that topic today with one of our 2021 Viddys Winners. Megan Kehr won the Video Hero Award this year for her work as an insights professional at PepsiCo.
Listen to this episode to find out how she uses video surveys. To learn even more about video surveys go here: https://bit.ly/3rps3dC

More episodes of the podcast Reel Talk: The Customer Insights Show

124: Why a Connected Insights Team Can Propel Your Business to Success - a chat with Ryan Jenkins 08/05/2023
123: Get Ahead of the Competition with a Customer-Led Strategy: Here's How! A chat with Georgiana Laudi 05/05/2023
122: Goodbye Inefficiencies: Shortening the process with consumer insights - a chat with Karen Kraft of Johnsonville 01/05/2023
121: The Power of Empathy: Why Researchers Must Embrace it! A chat with Reggie Murphy of Zendesk 28/04/2023
120: Realizing the Importance of Customer-Centricity to the Bottom Line - a chat with Diane Haluszka of PVH 24/04/2023
119: How Consumer Insights Drives Strategy at MANSCAPED - a chat with Monica Aguilo 20/04/2023
118: Building a market research team to drive customer loyalty - a chat with Greg Ambrose 05/04/2023
117: Know your customers: Creating a product roadmap through insights - a chat with Steven Snell 30/03/2023
116: Let’s fix this: The Solution to the Data Quality Problem - a chat with Vignesh Krishnan of Research Defender 21/03/2023
115: Gain a Competitive Edge with Advanced Research Methods - a chat with Laura Eddy of Realtor.com 19/03/2023
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