D2 - #RadioWeek 2022 - Strategy 2 - Managing a Successful On-DemandPodcast Operation

18/01/2022 1h 1min Temporada 2 Episodio 2

Listen "D2 - #RadioWeek 2022 - Strategy 2 - Managing a Successful On-DemandPodcast Operation"

Episode Synopsis

This episode delves into the transition from linear to digital broadcasting, featuring insights from Chris Bannon, Steve Goldstein, and Chris Boyce. The panel explores early podcasting experiences, the timing and commitment required for digital shifts, and the challenges faced by established companies in this movement. They discuss metrics, incentives, and competition in the global digital space, with a focus on small-scale podcasting success and the role of external creative teams. The conversation covers innovations in local market stations, collaborations between independent podcasters and radio, and monetization strategies.

More episodes of the podcast RedTech Podcasts