D1 - #RadioWeek 2023 - In-Dash Display Radio's New Revenue Opportunity is Easier Than You Think

30/01/2023 1h 0min Temporada 3 Episodio 1

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Episode Synopsis

This episode dives into the integration of dashboard technology in radio, featuring insights from Ruedigar Landgraf, Steve Newberry, and Tina Murley. Topics include Kronehit Austria's strategy, QUU Interactive's developments, and revenue opportunities with dashboard screens. The discussion covers safety, synchronization, and the evolution of visual tech, alongside a live demonstration. The panel addresses programming and sales challenges, engaging Gen Z, and optimizing vehicle-specific experiences. Future predictions for in-car screens, legal concerns, and the impact of ATSC TV on radio are explored. The episode also touches on interactive and voice-activated radio ads, the longevity of FM tuners, and the future of automobile radio.

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