Women’s needs have been dismissed, overlooked, and underserved for far too long—but Antonia Saint Dunbar, Co-founder of THINX and founder of Antonia Saint NY, is on a mission to change that.From rethinking period products to reinventing high heels for ultimate comfort, Antonia has disrupted industries that were never designed with women in mind. In this episode of RedefineHER, we explore her journey of innovation—from solving a personal challenge to transforming intimate apparel and footwear.But it hasn’t been an easy road. As a woman breaking barriers in traditionally male-dominated industries, she’s faced pushback, funding hurdles, and the constant pressure to prove that female-focused solutions are worth the investment. How did she push through the doubts? How did she navigate setbacks, build the right team, and stay resilient?In This Episode, We Cover: ✔️ The striking parallels between designing performance underwear and reinventing footwear ✔️ The challenges of securing funding for female-centric innovations ✔️ How to find and work with the right partners in male-dominated industries ✔️ The reality of running a business while raising three kids ✔️ The role of sustainability in designing products that truly serve womenTimeLine00:00 Breaking Barriers: The Journey of Antonio St. Dunbar02:49 From Personal Need to Revolutionary Product08:20 Empowering Women: The Impact of Thinks12:42 Transitioning from Personal Care to Footwear22:29 Challenges in Innovation and Funding29:10 Advice for Aspiring Entrepreneurs39:03 Innovative Thinking in the Shoe Industry39:50 Building a Trustworthy Team41:29 Navigating Equity and Partnerships42:51 Understanding Contracts and Legalities44:08 Celebrating Milestones and Future Aspirations46:11 Balancing Entrepreneurship and Family Life49:08 The Importance of Support Systems54:22 Designing for Comfort and Mental Well-being56:10 Influence of Family on Design Philosophy01:01:24 The Journey of Entrepreneurship01:06:15 Empowering Future Generations01:09:19 Advice for Aspiring Entrepreneurs01:12:04 Supporting Vulnerable Communities01:15:39 Profit with PurposeConnect with Antonia Saint DunbarWebsite: https://www.thinx.com/LinkedIn: https://www.linkedin.com/in/antoniasaintdunbar/Social: https://www.instagram.com/antoniasaintdunbar?igsh=MXhuZDJlN3lwNHljbg==RedefineHER Podcast CreditsHost: Brenda Armstrong - https://www.linkedin.com/in/brendaarmstrong1/ Producer: Tarryn Long - https://www.linkedin.com/in/tarrynlong/ Sponsor: ITEOM Talent Partners search and placement experts | connecting purpose -driven organizations with top-tier talent to create thriving, impactful & diverse teams.More Details on RedefinHER Podcast:www.redefineherpodcast.comThanks for following and see you on our next episode!

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