In this special live episode of Recruiting is No Joke, recorded at RecFest 2025 in Nashville, Joel Lalgee brings you raw, unfiltered conversations from the front lines. We go beyond the hype to tackle the real challenges and opportunities facing recruiters and HR leaders today.

Joel chats with Nate Taylor from Basic Capital and Casey Timorason from Service Professionals, who reveal how a reimagined 401(k) has become a secret recruiting advantage—helping offers stand out, build loyalty, and transform how companies attract and retain talent.

Next, Jennifer Beckman from Long Building Technologies talks about the skilled trades shortage and how a family-driven culture gives her company its edge. She shows what real innovation looks like when it’s built on connection—and why parents and new grads should rethink what a “safe” career really means.

Finally, Kaysha Kruger, VP of People at AWC, brings a human perspective to the AI conversation—sharing why setting boundaries matters, why people leaders need a seat at the strategy table, and how the rise of small business acquisitions could create new opportunities for future entrepreneurs.

This episode is part inspiration, part wake-up call—a reminder that the future of work isn’t just about technology, but about people who stay curious, adaptable, and bold enough to shape what’s next.

About the Guests



Nate Taylor Head of Growth at Basic Capital, a company creating a new type of 401(k) that amplifies employees' investing power.




Casey Timorason leads Growth (Recruiting & Marketing) at Service Professionals, a residential home services company recruiting plumbers, electricians, and HVAC technicians.




Jennifer Beckman HR Director at Long Building Technologies, an HVAC and building automation specialist focused on authentic connections and family culture.




Kayshia Kruger VP of People & OD at AWC, an organizational psychology expert focused on the human side of business and AI integration.




About Joel Lalgee 

Joel Lalgee is an internationally known recruitment leader and coach who has helped thousands of recruiters build their brands online. In 2015, Joel started recruiting for a small start-up agency in Milwaukee. He quickly found his passion for recruitment. In 2019, he discovered content marketing, publishing his first posts on LI. Since then, he has grown to over 400k followers, and his content has been seen over 1B times. In 2023, he started a business specializing in coaching recruiters, marketing consulting, and influencer partnerships.

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Nate Taylor Social Media



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Casey Timorason Social Media



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⁠Service Professionals⁠




Jennifer Beckman Social Media



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Kayshia Kruger Social Media



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