How to measure your podcast's impact: Go beyond the metrics with Justin Brown

23/04/2023 16 min
How to measure your podcast's impact: Go beyond the metrics with Justin Brown

Listen "How to measure your podcast's impact: Go beyond the metrics with Justin Brown"

Episode Synopsis

There are many ways to measure your podcast's ROI, and it mostly depends on your podcast goals, whether that is to increase brand awareness or connect with your audience. But the impact of your podcast goes beyond the traditional metrics.In this episode of the Recorded Content podcast, our host Justin Brown discusses different ways to measure your podcast's ROI. He shares the critical qualitative and quantitative data points. He also explains why you can't measure the impact of your show based on your metrics.

More episodes of the podcast Recorded Content - Helping B2B marketers use a podcast for content marketing