Launching a podcast sounds like a lot of fun, but most companies don’t do it because it also looks like a ton of work. Or, there’s pressure to justify a short-term ROI in terms of sales or immediate opportunities. Podcasting, however, has plenty of advantages when you think about it from a broader perspective. In the latest episode of Recorded Content, Tyfone’s Josh DeTar talks about what it was like to launch the company’s first podcast, the Digital Banking podcast, and shares the biggest lessons he’s learned along the way. Josh’s successful venture into podcasting began by identifying a clear purpose for the Digital Banking podcast. The objectives involved focusing on learning from others and connecting with people. Having these primary goals defined, helped the show get off on the right foot and allowed Josh to approach the recording sessions with an open mind. There was no pressure to sell to guests or to capture a lead. Josh also breaks down how Tyfone uses the company’s podcast. He details how to get started, identifies where the podcast fits into his sales process, and explains his system for distribution.

Ver todos los episodios