In this episode of Reconnected, host Luke Abbott sits with Jenny Eu, founder of Three Trees Foods, a leading brand in plant-based milk. Jenny shares her entrepreneurial journey, starting at farmers' markets and bootstrapping her way into a national brand.Inspired by her grandmother's independence and love for nature, as well as her father's seamless blend of work and personal life, Jenny developed a deep passion for clean, nourishing foods. As a mother of two, she has been leading Three Trees with intention and dedication.Some of the topics Jenny and Luke talked about are:Profitability and smart growthBalancing business and family lifeHow to bring innovation forwardThe challenges of distribution and working with brokers and national distributors as an independent brand.Tune in to hear Jenny Eu's inspiring story and insights into plant-based food entrepreneurship!

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