In this engaging episode of our podcast, we reconnect with the "father of natural", Jimbo, a pivotal figure in natural markets across America. Jimbo and Luke delve into topics like aligning supply chain practices with core values, the importance of business integrity and  supporting local farmers and emerging brands. They also share personal stories of overcoming challenges in starting a natural food store, the resilience required in the face of obstacles, navigating distribution complexities, and the vital role of personal relationships in supply chain management. This episode offers a rich tapestry of insights and experiences from two industry veterans, highlighting the importance of values, integrity, and relationships in the evolving world of retail grocery and natural foods.

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