One of the more under-appreciated aspects of Jimmy Carter's political acumen is the savvy, groundbreaking campaign strategy he and his team put together that ultimately won them the 1976 election. On this episode of Recollecting Carter, I talk with Dr. Amber Roessner about her recent book Jimmy Carter and the Birth of the Marathon Media Campaign. It shows how Carter used image craft and showbiz politics to fuel his unlikely rise.
You can find Amber's book at: https://lsupress.org/9780807170793/jimmy-carter-and-the-birth-of-the-marathon-media-campaign/

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