MONKEY SEE, MONKEY DO ~the power of persuasion, manipulation, and indoctrination

13/11/2020 40 min Episodio 28
MONKEY SEE, MONKEY DO ~the power of persuasion, manipulation, and indoctrination

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Episode Synopsis

So what exactly is persuasion? In The Dynamics of Persuasion, Perloff defines persuasion as "...a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice."
Key Elements
Persuasion involves a deliberate attempt to influence others
People are not coerced; they are instead free to choose through self-persuasion
Persuasive messages are transmitted in a variety of ways, including
verbally and nonverbally via television, radio, internet, or face to face communication. 
Persuasion is symbolic, utilizing words, images, sounds, etc

Cialdini's 6 principles of persuasion are: reciprocity, consistency, social proof, liking, authority, and scarcity. 
How to avoid indoctrination: 
1. Ask For Evidence
2. Study The Opposing View
3. Be Mindful of Persuasion By Repetition
4. Be Mindful Of Appeals To Popularity 
5. Develop A Biblical WorldView
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