Boring industries need bold ideas - The “Pie Before You Die” campaign

06/11/2025 1h 1min

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Episode Synopsis

Ring light down, heating pad up, house fully staged, welcome back to Rebrand Pending. Kristen’s in moving-mode chaos and Hazel just started fostering Luther (the world’s most lovable, treat-agnostic lab mix). Then we dive into a juicy marketing lab:Pie Before You Die how a funeral home made pre-planning… fun (and why the catchy name matters).Cross-pollination 101 what the Taylor & Travis era teaches about consistent audience crossover and how local businesses can copy it without feeling cringe.1-Star Reviews as content flipping “worst sandwich ever” into your best-performing headline.Rebrands that land (and flop) from Barbie’s glow-up to X’s identity crisis, plus our take on personal rebrands, mindset shifts, and manifesting the next chapter.If you’re building a brand, selling a service, or just ready for your own refresh, this one’s packed with stealable ideas and feel-good momentum.

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