It’s important to have a sterling reputation in the legal community to develop your practice, and that will come if you consistently do good work. But it’s more important to be more concerned about your reputation and “brand” in the client community. Does your website and other marketing material speak to your target clients? Have you planned on how you will reach the type of clients you want? You need to step back and think about who you want as clients and how you will reach them. Then make a plan to put yourself in front of those clients and make sure you are geared towards connecting with them in your marketing and networking.

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