In a real estate market rocked by a global pandemic, as well as the gradual phasing out of print newspapers, it's more critical than ever for agents to promote their brand and products through effective digital marketing. In this episode of the REB Business Empowerment Showcase podcast, host Alex Whitlock is joined by Stefan Williams, the co-founder of Campaigntrack, to delve into how agents can navigate their way through this changing market and maximise their digital exposure. Tune in to find out: - Why online portals alone are an insufficient means of advertising - How digital marketing unearths the lucrative market of passive buyers - The different strategies available to suit a range of budgets

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