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Listen "Ep2 From Butcher Shop to Franchise Success | Craig’s Seal-A-Fridge Story"
Episode Synopsis
Craig has been a Seal-A-Fridge franchisee for nearly two decades, carving out a career that combines independence, flexibility, and customer care.
With a background as a butcher and small business owner, Craig was looking for a change from long retail hours when he discovered Seal-A-Fridge. The fit was immediate, offering the chance to work on the road, manage his own time, and build strong client relationships.
Today, Craig runs his franchise with support from his family, balancing hands-on service with a lifestyle that gives him both freedom and stability. From early mornings on the road to quirky customer encounters, he’s built a reputation on honesty, reliability, and attention to detail.
Passionate about his work and grateful for the balance it brings, Craig continues to shape his business around the values of service, trust, and long-term client relationships.
0:00 Introduction
0:22 Prior business experience before joining Seal-A-Fridge
2:47 A day in the life of Craig as a Seal-A-Fridge franchise owner
3:50 Craig on the reality of flexibility as his own boss
4:33 The biggest reward or best part of being a franchisee
6:47 The tools Craig relies on to keep business running smoothly
8:07 How Craig attracts customers through social media and van branding
10:10 Managing stress and the challenges of life on the road
11:20 Funniest and quirkiest customer experiences on the job
12:39 Craig’s personal rituals and routines that keep the day moving
16:45 How long fridge seals really last in different settings
17:15 The changing balance between commercial and residential clients
19:33 Future plans for the next 6–12 months and beyond
20:03 Wrap up
Listen or Watch on;
Spotify: https://tinyurl.com/rkktxevm
Apple Podcasts: https://tinyurl.com/33cn25uk
Amazon Music: https://tinyurl.com/42bn3bxf
YouTube: https://youtu.be/Zy7Yxqo12qw
With a background as a butcher and small business owner, Craig was looking for a change from long retail hours when he discovered Seal-A-Fridge. The fit was immediate, offering the chance to work on the road, manage his own time, and build strong client relationships.
Today, Craig runs his franchise with support from his family, balancing hands-on service with a lifestyle that gives him both freedom and stability. From early mornings on the road to quirky customer encounters, he’s built a reputation on honesty, reliability, and attention to detail.
Passionate about his work and grateful for the balance it brings, Craig continues to shape his business around the values of service, trust, and long-term client relationships.
0:00 Introduction
0:22 Prior business experience before joining Seal-A-Fridge
2:47 A day in the life of Craig as a Seal-A-Fridge franchise owner
3:50 Craig on the reality of flexibility as his own boss
4:33 The biggest reward or best part of being a franchisee
6:47 The tools Craig relies on to keep business running smoothly
8:07 How Craig attracts customers through social media and van branding
10:10 Managing stress and the challenges of life on the road
11:20 Funniest and quirkiest customer experiences on the job
12:39 Craig’s personal rituals and routines that keep the day moving
16:45 How long fridge seals really last in different settings
17:15 The changing balance between commercial and residential clients
19:33 Future plans for the next 6–12 months and beyond
20:03 Wrap up
Listen or Watch on;
Spotify: https://tinyurl.com/rkktxevm
Apple Podcasts: https://tinyurl.com/33cn25uk
Amazon Music: https://tinyurl.com/42bn3bxf
YouTube: https://youtu.be/Zy7Yxqo12qw
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