What's Your Brand? Companies Need More Than a Great Product

Real World Leadership
19/02/2025 12 min
What's Your Brand? Companies Need More Than a Great Product

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Episode Synopsis

In the crowded life sciences market, a great product isn’t enough—branding is the real differentiator. In this episode, Michael Watras, CEO of Straightline, unpacks why CEOs must be the chief storytellers of their companies. He makes the case for branding as a strategic imperative, weaving together product value, team culture, and sustainability to win over consumers and investors alike.

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