Motivate the Hesitators!

Real World Leadership
23/09/2021 16 min
Motivate the Hesitators!

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Episode Synopsis

Understanding your audience, and using language that resonates with them, is important in any communication -- and critical when it comes to vaccination. Psychographics expert Casey Albertson of PatientBond, demonstrates how to motivate behavior, from "self achievers" to "willful endurers."

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