In this eye-opening episode, Natalie Palomino draws from her entrepreneurial experience to help business owners avoid costly mistakes when hiring agencies. She breaks down essential red flags to watch for, smart hiring practices, and strategies for cost-effective agency partnerships. Learn how to set clear KPIs, structure contracts effectively, and maintain control of your marketing platforms. Whether you're considering hiring your first agency or looking to improve existing agency relationships, this episode provides practical guidance to protect your business investment and ensure accountability. Natalie shares personal lessons learned and actionable tips for maintaining perspective while scaling your business with outside help.Key topics covered:Red flags when evaluating agenciesSetting measurable goals and KPIsContract negotiation and exit clausesCost-effective hiring strategiesPerformance tracking and reportingMaintaining ownership of your platformsPart 1 of a two-part series on "Don't Drink the Kool-Aid" - exploring common pitfalls entrepreneurs face when scaling their businesses.With Love, XO NatalieWeb: https://www.nataliepalomino.comInsta: @nataliepalominobeautypro

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