In this episode of the Real Talk Podcast, we tackle a burning question that many entrepreneurs, coaches, and creatives face:Do business awards and professional certifications actually matter—or are they just shiny distractions from real impact?From heartfelt experiences to industry insights, this discussion explores the blurred lines between genuine recognition and strategic marketing, diving into what awards and accreditations really say about a business—and whether they truly influence client decisions.The real value (or lack thereof) behind business awardsHow to tell if an award is authentic or a paid vanity metricWhen chasing credentials becomes a distraction from actual progressWhy some awards are just expensive marketing gimmicksWhat clients actually look for: results, reviews, and real connectionThe role of honest feedback in personal and professional growthAccreditation vs lived experience: What builds more trust?Building a brand based on substance, not surface-level accoladesMEET YOUR HOSTS:Hayley Appleby-Burtt – Branding expert, designer & creative genius. Founder of Orange Lamb. Loves a dance floor moment.Lorraine Lewis MBA – Award-winning speaker, charity founder & business leader. CEO of The Lewis Foundation, ex-lawyer, and adrenaline junkie. Siobhan Mears – Multi-entrepreneur, business strategist & mentor. Founder of The Mears Collective & Elevate Base. Mindset queen & wellness advocate.Pippa Savory – Leadership coach, wellness enthusiast & adventure seeker. Interior design lover & nature-obsessed entrepreneur.Together, they’re bringing you REAL conversations about business, success, mindset, and life.HELP US GROW! If you loved this episode, here’s how you can support us:RATE – Give us a 5***** review on Apple Podcasts & SpotifyREVIEW – Tell us what you think! Your feedback helps us create more of what you love.SHARE – Know a female entrepreneur who needs this? Send this episode to her now!Let’s create the ultimate support network for women in business.JOIN THE REAL TALK COMMUNITYConnect with us:Have a question, challenge, or topic you want us to cover? Submit your question via email [email protected] to be featured on the show? Send us a voice note via Instagram sharing your business challenge, and we might answer it in an upcoming episode!

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