Today’s guest, Jonathan Walker, has spent much of his career studying American households - to better understand human behavior and figure out how to create environments where people can succeed and thrive. Jonathan is a practitioner who understands the value of research and how these findings can be translated into practice. In this episode, Jonathan shares the three big components to how people function in their finances - numbers, behavior, and values. We discuss the importance of providing information that isn’t anchored in bias or judgment, and explore how values play a critical role in our financial lives.Show Notes:2:27 Into Jonathan's background4:34 The industries he comes from7:04 Importance of listening & sharing10:40 Advice for fellow practitioners17:28 Into Jonathan's tool for helping people identify their financial values22:29 Tools available to practitioners working with clients23:59 Why academia must inform practice28:23 The need for his book30:31 More about The Yukon Project32:56 Jonathan's final 2 centsShow Note Links:Money MindfulnessJonathan’s websiteJonathan’s book: "Anchors, Ostriches, and a Hot Pair of Scissors: Navigating Human Behavior as a Financial Professional" can be found here.YouTube Video of “Anchors, Ostriches, and a Hot Pair of Scissors” The Financial Behavior Keynote GroupThe Center for the New Middle ClassJonathan’s values-identification tool The Yukon Project website and YouTubeWant to get involved with AFCPE®?Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today! Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

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