Key Takeaways: All of us crave innovation in our mobile efforts, but sometimes we overthink what it means to be innovative. We should be focused on how we enable our brand to do something that hasn't been done before. Don't try to boil the ocean with your native mobile app or website. Sometimes less is more. Creativity still matters! If you want to generate buzz with your campaign and drive results, then you need to spend time on the creative aspect of the campaign. Full Shownotes: https://www.lumavate.com/podcasts/holiday-gift-of-brands-doing-mobile-right

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