On today's episode, Bimma Williams, Creative Director and Co-Founder of Claima Stories, has been making big strides with his independent creative content agency. Connecting brands to consumers via authentic storytelling, rooted in representation and purpose. But, it took him pivoting his brand from working at Nike and Adidas, to owning his own turf and raising $100 million to support creatives of color to find his true path.Bimma's Instagram: https://www.instagram.com/bimmawilliams/Claima Instagram: https://www.instagram.com/claimastories/Bimma LinkedIn: https://www.linkedin.com/in/bimma/Claima Stories YouTube: https://www.youtube.com/@claimastories2:03 Bimma's career beginnings5:19 Not having a seat at the table15:00 Vision behind  @claimastories 17:30 The growth of Claima Stories20:10 What you build won't be for everyone21:32 What brands aren't getting right25:39 Capitalism vs Supporting Underrepresented27:03 The Claima Stories journey31:39 How can creators of color build their brands35:48 Importance of networking horizontally38:45 What's coming up for BimmaREAL GEMS NEWSLETTER📫 Sign up for our free newsletter to get extra content and more. Signup: http://eepurl.com/icYcs9JOIN OUR REAL GEMS COMMUNITY📸 Instagram: https://instagram.com/realgemswitherin🐦Twitter: https://twitter.com/realgemserin🎵 TikTok: https://www.tiktok.com/@realgemserin

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