Ep. 141 - Real Estate Teams & Advertising:  What You Can’t Say in Your Team Branding

17/04/2025 13 min Episodio 1
Ep. 141 - Real Estate Teams & Advertising:  What You Can’t Say in Your Team Branding

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Episode Synopsis


In Florida, real estate teams or groups must adhere to specific advertising regulations outlined in Florida Administrative Code Rule 61J2-10.026. Key requirements include:​• Brokerage Supervision: All team members must operate under the supervision of the same registered broker or brokerage. • Designation of Responsibility: Each team must appoint a designated licensee responsible for ensuring the team's advertising complies with Chapter 475 of the Florida Statutes and Division 61J2 of the Florida Administrative Code.• Monthly Member Records: The registered broker is required to maintain an up-to-date written record of all team members, updated at least monthly. ​• Naming Restrictions: Team names may include "team" or "group" but must not contain terms that suggest the team is a separate real estate brokerage or company, such as:​• Agency​• Associates​• Brokerage​• Brokers• Company​• Corporation• Corp.​• Inc.​• LLC​• LP, LLP, or Partnership​• Properties​• Property​• Real Estate​• Realty​This is to prevent any implication that the team operates independently of the brokerage.• Advertising Display: In all advertisements, the team name must not appear in larger print than the name or logo of the registered brokerage. This ensures that the brokerage's identity is prominent and clear to the public. ​These rules are designed to maintain transparency and prevent consumer confusion regarding the relationship between real estate teams and their supervising brokerages.​Want to know more?  Send us an email or ask to join us on The Real Estate Finder Podcast!www.RealEstateFinder.comShop podcast T-shirts:   prowrestlingtees.com/matthewmaniaCheck out some of the best vendors and service providers in Florida:RealEstateFinder.com/PreferredVendorsSubscribe to our newsletter or see past issues at:RealEstateFinder.com/NewsletterBrought to you by: Matthew H. MaschlerReal Estate BrokerSignature Real Estate Finder, LLCwww.RealEstateFinder.comAsk about joining the Signature team! Learn more about the Signature Real Estate Companies and why you should join South Florida's real estate industry leaders, Ranked #1 in Boca Raton, #25 in Florida and #336 in the Nation.SignatureRecruiter.comOffices in Boca Raton, Delray Beach, Coral Springs / Parkland, Ft Lauderdale, Miami, Naples, Palm Beach, Orlando and throughout Florida.And be sure to check out BocaRatonWrestling.comLearn how to support our efforts to provide housing in Haitifrank-mckinney.com/caring-house-projectHelp Israel Now! All support goes Straight to Israel's Soldierswww.yasharlachayal.org