A 5-Step Formula to Digital Transformation Success Part II: Design Thinking and Adopting Customer-Centricity

06/10/2022 27 min
A 5-Step Formula to Digital Transformation Success Part II: Design Thinking and Adopting Customer-Centricity

Listen "A 5-Step Formula to Digital Transformation Success Part II: Design Thinking and Adopting Customer-Centricity"

Episode Synopsis

In Part II of Thomas Erl's interview with Howard Tiersky, Howard explores design thinking as it relates to customer journey mapping and also explains how to tackle common challenges companies face when attempting to adopt a more customer-centric approach with their digital business. Hosted on Acast. See acast.com/privacy for more information.