In this episode of Ready, Set, Paid Ads, Kate Merryweather, a LinkedIn Strategist discusses the untapped potential of LinkedIn for businesses.
 
She highlights the platform's advantages over Instagram, particularly for small businesses that struggle with Instagram’s visual demands. Kate emphasises the efficacy of LinkedIn in connecting with a different audience, and shares insights on how businesses can effectively build their presence organically on LinkedIn.
 
The conversation also touches on the role of ads, misconceptions about their value, and how proper targeting on LinkedIn can open new avenues for businesses. The discussion concludes with practical tips for business owners to improve their LinkedIn profiles and increase their network.
 
You can connect with Kate on LinkedIn, by searching Kate Merryweather.

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