In this episode of Ready, Set, Paid Ads, I'm joined by Google Ads specialist Bel Irvine. 
Bel shares her journey from initially disliking Google Ads to becoming a dedicated expert in the field. She explains the nuances of managing ad campaigns, addresses common misconceptions, and emphasises the importance of assessing the viability of Google Ads for different businesses. 
Throughout the conversation, Bel highlights the importance of having good digital assets, understanding key business metrics, and the need for active client engagement to maximise advertising success. 
Bel also compares Google Ads to Meta ads, underlining the high intent of search-based advertising. This discussion is essential for businesses considering Google Ads as part of their marketing strategy.
You can find out more about Bel at https://belindairvine.com/ and explore her Google Ads viability calculator at https://beldigital.com.au/viability-general  

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