Jason Andrew is a chartered accountant, founder, and business advisor to high-growth businesses. His accounting firm, SBO Financial, focuses on helping Ecommerce businesses with their numbers, ranging from bookkeeping and financial control to profit and cash flow maximisation strategies. 
Jason is the author of entrepreneurial accounting book, "Stark Naked Numbers." People have called it the "barefoot investor for entrepreneurs" and ''the 4-hour work week of finance and business."
In this episode of the CEO Briefing series Jason shares the key reports and metrics that CEO’s often overlook, as well as demystifying common jargon. 
You can find Jason on LinkedIn https://www.linkedin.com/in/jason-andrew/ and learn more about SBO Financial here https://www.linkedin.com/company/sbo-financial/

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