What separates legendary companies like Disney and GE from their rivals? It’s not a single charismatic leader or a brilliant product launch. In Built to Last, Collins and Porras shatter the myths of business success. Based on a landmark six-year Stanford study, this book reveals the timeless principles that allow "visionary" companies to prosper for generations. This isn't about telling time; it's about building a clock that will outlast you. Discover the essential blueprint for creating an organization that achieves enduring greatness.

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