Why Targeting Marketing is So Hard for Medical Billing Companies

RCM Consultants - Medical Billing Marketing, RCM Automation, Data, and AI.
18/10/2024 7 min

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Episode Synopsis

We did a prior podcast on the benefits of targeted medical billing marketing. For most, this becomes a "duh!" moment after thinking about the pluses and minuses. Then why are so few billing companies doing it and why do some even after hearing the rationale continue to shotgun the market unsuccessfully?
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