In this episode, healthcare risk management professionals Bradley Byrne and Jennifer Freeden discuss the pervasive issue of misinformation in healthcare. They explore the unique risks posed to healthcare professionals and patients, the erosion of trust in patient-provider relationships, and practical strategies for addressing misinformation. Thediscussion highlights the importance of clear communication, understanding patient perspectives, and fostering trust to mitigate the impact of misinformation in healthcare settings.  Keywordsmisinformation, disinformation, healthcare, patient trust, risk management, communication strategies, social media, medical misinformation, patient-provider relationship, healthcare practices, misinformation strategiesTakeawaysMisinformation includes both unintentional and intentional false information.The COVID-19 pandemic has exacerbated the spread of misinformation.Social media is a primary source of health information for many patients.Misinformation can erode the patient-provider relationship.Practices need to prepare staff for conversations about misinformation.Physicians should approach misinformation academically and without defensiveness.Building trust with patients is crucial in addressing misinformation.Proactive measures can help mitigate the impact of misinformation.Evidence-based resources should be made available to patients.Misinformation is likely to remain a significant issue in healthcare.

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