keywordssales, manufacturing, customer relationships, buyer behavior, sales objections, mentorship, automation, machine tools, sales strategies, industry trendssummaryIn this episode of Rapid Fire Manufacturing, Tony Ganser shares his extensive experience in sales within the machine tool industry. He discusses the importance of building strong relationships with customers, understanding their needs, and the evolution of buyer behavior over the years. Ganser emphasizes the significance of trust in business and offers valuable advice for new sales professionals, including the necessity of self-motivation and continuous learning.takeawaysSales requires patience, consistency, and reliability.Understanding customer goals is crucial for providing value.Building relationships takes time and effort.Mentorship can significantly ease the learning curve in sales.Trust is essential for successful sales relationships.Buyers are now more willing to invest in quality equipment.Sales objections often stem from misunderstandings about automation.Persistence and self-motivation are key traits for sales success.Sales professionals must be knowledgeable about their products.Effective communication is vital to maintain customer interest.titlesMastering Sales in ManufacturingBuilding Trust in Business RelationshipsSound Bites"It's a coaching process. It just takes time.""Business is all about trust.""I should have been doing this 10 years ago."Chapters00:00Introduction to Sales and Machine Tools02:36Building Customer Relationships05:17Adapting to Buyer Behavior Changes07:50Overcoming Sales Objections10:32Advice for New Sales Professionals

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