As a kid I had a varnished timber bed and it was impossible to lie there at night and not find all sorts of faces and other patterns in the knots of the wood. Similarly, it seems to be unavoidable to some degree to do the same at the conceptual level and ascribe human traits to all sorts of extremely non-human inanimate features of our lives. We even name cyclones. Seems pretty cool. Maybe in time people will develop parasocial relationships with the random white noise sound that we release under the large language model generated podcast entitled 'Rank Ideas'. I hope so! 

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