Welcome to Episode Two of Rage Talks, where your hosts Celeste and Camilla delve into the world of niche marketing. In this episode, we explore the power of targeting a specific sector and how it catapulted our strategies to new heights. Discover why marketing to everyone might lead to being ignored and how choosing a niche can be both liberating and strategic.
We share our journey of choosing the travel and tourism industry as our niche, drawing on our background and experience. By focusing on our passion and understanding our clients deeply, we've transformed our agency into a specialized partner for the hospitality sector. Learn how niching down can make your messaging more relevant and help you attract the right clients.
Join us as we recount some of our past challenges with broad marketing demands and discuss memorable moments from our travels. And of course, we never shy away from a bit of fun and chaos! Tune in for insights, personal stories, and why saying 'yes' to new experiences, even if accidental, can turn into unforgettable adventures.

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